En Possum We work with a very clear idea: in premium B2B, trust is built methodically. And that method translates into decisions: where to grow, with what offering, with what positioning, and with what message.
Therefore, JJ GIL SL has developed actions focused on the definition of an international expansion plan and Premium B2B positioning de Possum.
This performance has been co-financed by the European Union by FEDER Program of the Valencian Community 2021–2027.
- Case file: ITCOES/2025/28
- Grant: €13.122,90
What actions have been taken within the project
The project has focused on building a strategic and operational foundation for consistent growth. These actions, geared towards premium B2B, aim to Possum can climb without losing what matters most: control, consistency and reliability.
1) Definition of Premium B2B Positioning
Working on positioning means defining (without smoke and mirrors) what it represents Possum as a partner for international brands:
- What we contribute in product developmentindustrialization and repeatability.
- How do we protect creative work with orderly processes?
- What standards and quality criteria support the "premium" in actual production?
- What type of projects best fit our capabilities?
2) Value proposition structure and messages by B2B profile
You don't buy an apartment the same way design that one of purchases o productPart of the work has been to organize the discourse according to what each role values:
- Design: fidelity to brand language, details, finishes, control.
- Product: feasibility, development, testing, consistency, and scaling.
- Purchasing: reliability, deadlines, clarity, controlled risk, compliance.
- Direction: long-term partner, reputation, structure and growth.
3) Market prioritization and expansion approach
An expansion plan is a decision about focus. The goal is not to "be everywhere," but to choose wisely where the proposition... Possum can add more value and build stable relationships.
4) B2B go-to-market recommendations
A foundation has been laid for a coherent commercial approach: how to enter, what to prioritize, what commercial materials to use, how to present capabilities, and how to generate conversations with key profiles in premium brands.
What does it mean to be co-financed by the ERDF?
This project has been supported by FEDER Program of the Valencian Community 2021–2027, a European instrument aimed at boosting competitiveness, innovation and business growth, including initiatives of internationalization and improved positioning.
For us, it's important to communicate this transparently: the growth of Possum It is being built with planning, investment and structure.
What impact are we seeking with this initiative?
Beyond a specific action, the objective is clear: to build sustainable international growth in the premium B2B segment.
This translates into:
- Better business focus (less dispersion, more real opportunities).
- More precise message for decision-makers in international brands.
- Preparation for high-level conversations (with clear requirements, processes, and expectations).
- A strategic base that facilitates scaling without losing consistency.
Project transparency
- Entity: JJ GIL SL
- Brand: Possum
- Performance: Definition of international expansion plan and premium B2B positioning
- Co-financing: European Union - FEDER Valencian Community Program 2021–2027
- Case file: ITCOES/2025/28
- Grant: €13.122,90